Hybrid Flowers do Day of the Dead… W Hotel Style!

Day of the Dead

Friday 2nd November celebrates the Day of the Dead. Often mistaken for a Halloween celebration, the Day of the Dead celebrates those that have left us. Hybrid Flowers designed and created a stunning installation at the W Hotel in its honour. We talk to Caroline, Co-Founder at Hybrid Flowers to learn more.

“At Hybrid, we like to do our research; we will do whatever it takes to ensure that we fully understand a brief. Often this means looking into the historical significance of flowers or working out which floral scents will complement others in a display, but sometimes things can go a bit weird. A bit spooky. A bit, well, otherworldly. As soon as we were given the terribly exciting brief from our friends at W London for a Mexican themed ‘Day of the Dead and Decadent’ party at The Perception at the W Hotel we knew that we were going to have some fun.”

Stop thinking Halloween, right now!

“Now, it is important to note that the Day of the Dead is in absolutely no way a scary, ghoul obsessed, ‘Halloween’ type thing. It is more a celebration of life and a demonstration of respect for deceased family members. It just so happens that the Mexican way of expressing this is stylish, glamorous and sassy!

Every year, for a couple of days at the beginning of November, Mexicans take part in candlelit parades and processions. They throw raucous parties, wear stunning costumes and put on elaborate makeup. They also surround themselves with flowers, in particular the vividly coloured, fluffy petalled marigold, for which which we have a massively soft spot.”

An expert in the Hybrid Flowers team

“As luck would have it, our lovely Liliana at Hybrid knows a thing or two about the tradition of the Day of the Dead. We have learnt that beautiful, floral ‘altars’ are created every year to welcome the spirits back to the living in an explosion of colour. In fact, every restaurant in Mexico City will display an altar in celebration of this national holiday. Also, those beautiful skull decorations that we have all seen? Well they aren’t intended to scare people.

‘La Calavera Catrina’, aka the Lady of Death, first appeared as the Aztec Goddess Mictecacihuatl, Queen of the Underworld. Her role is to protect the bones of the dead and presiding over death at festivals like the modern day El Día De Los Muertos. More recently, José Guadalupe Posada resurrected the image circa 1920 in an etching called ‘La Calavera Catrina’.

Fast forward to present day and ‘La Calavera Catrina’ is seen everywhere. Her face appears on all types of goods including food, masks, craft items and, of course, in fashion. Her face has become synonymous with El Día De Los Muertos.”

A floral installation

“The team at the W London Leicester Square knew exactly what they wanted for their event. The brief was a ‘Day of the Dead and Decadent’ party that would ‘see the spirits of Soho take centre stage for two epic nights’. Guests were to embark on a journey starting at the entrance of the unequivocally trendy hotel on Wardour Street.

The ground floor fo the lobby was filled with richly coloured flowers, candles and La Calavera Catrina in the form of an altar. We decided that our beloved marigolds would be the main flower and combined them with amber coloured dahlia, spicy chilis, magenta carnations, anthuriums, glorisoa and craspedia.”

“Revellers made their way up to the first floor where the elevator doors opened onto the most exclusive of parties. Throughout The Lounge and The Perception Bar guests were entertained by breath-taking acts featuring fire performers whilst exquisitely costumed mixologists served electric cocktails with, naturally, plenty of tequila and live DJ sets to create a truly exhilarating vibe.”

“A beautifully decorated leather sofa, hand tattooed by local Frith Street Tattoo, was pride of place amidst curved seating areas and centre stage. We filled white vases with Chinese lanterns and gloriosa lilies as well as black painted asparagus-fern was strung alongside black and white sketches of human skulls. Elsewhere, token floral offerings were made to the spirits set on tables surrounded with jars of marigolds, callas, chillies and candle-light, vintage photographs and ceramic skulls.”

“If you want to experience the wonders of the 2018 Day of the Dead festival for yourself, the V&A are holding their own free event on 2nd of November with live music, dancing and puppets plus an ‘ofrenda’ dedicated to Frida Kahlo. Alternatively check out Disney’s animation Coco inspired by the Day of the Dead holiday, this movie is full of joy colour and of course marigolds!”

Be the First to Comment!

Got Something To Say:

Your email address will not be published. Required fields are marked *


*:

Similar Reviews

Meet the Flower-Experts behind Hybrid

Caroline and Alan are at the helm of Hybrid Flowers. One of London’s top flower companies tasked with the challenge of creating beautiful, bespoke floral designs. For events, parties, weddings and offices. All within the amazing city of London. They even say that “London continues to inspire us every single day. In fact, it would be hard…read more

Guest Piece, Founder Questions, Top Tips, Luxury Events, Luxury Parties, Party Planning, Event Planning, Event Inspiration

Guest Piece: “How to create other worlds”

We’re thrilled to introduce a Guest Piece written by the wonderfully creative Caroline at Hybrid Flowers. She provides a helpful insight, alongside our Founder Sarah Kay on how to create the most extraordinary events. A guest piece that’s a must read… There is something to be said about being the last to arrive at the…read more