Maldives Hotel Launch in the Museum

A key word from the planner

“When we pitched for the opportunity to plan the hotel launch of a new Maldivian Hotel during World Travel Week, we knew there was only one London venue that would do. The Natural History Museum’s valuable work and its links with conservation and biodiversity, made this iconic building a perfect fit because of how passionately Westin feel about environmental sustainability. In fact even down to the architecture of the Miriandhoo hotel, the entire concept is a pragmatic approach to the environment and conservation. Hope, the Blue Whale skeleton that suspends from the ceiling of Hintze Hall serves as a reminder of humanity’s responsibility to protect our planet. So how do you turn a landmark museum into the tropical Maldives?”

 Natalia Hollingsworth, Director at Golborne Events

Well, well, well!

The aim was to bring to life the haven of the Westin Maldives experience by relaxing and rejuvenating guests through a number of authentic and immersive experiences. The theming continually emphasised the brand pillars of “Sleep Well, Move Well, Eat Well, Feel Well, Play Well and Work Well,” whilst still communicating the essence of the Westin Maldives property.

The guests arrived at the Fossils of Britain where a jetty was created from a steel walkway clad in white washed wood, wooden posts and two wooden plinths with huge tropical displays. Blue ripple strip lights were placed underneath the decking to replicate arriving at the Westin Maldives Miriandhoo. The guests then stepped from the jetty and arrived at the ‘resort.’

Fossil way into barefoot luxury

At the bar fresh coconut cocktails were served that were machete chopped before the guests eyes, with recipes provided by Westin Miriandhoo Resort, to promote Westin’s ‘Eat Well’ philosophy. Rhubarb circulated champagne and vibrant canapés inspired by the sunshine. It was important that every detail, down to the bespoke trays that served the food and champagne, reflected the vision and environment of the Maldives Miriandhoo resort. Either side of the bar painted pots in a natural finish, filled with leafy palm and banana leaf arrangements created an installation of lush tropical greenery on either side. The entertainment came courtesy of Riff Shop – a sax, percussion and DJ trio who will be performing at the hotel for their New Year’s Eve Party. Their upbeat contemporary set of funk and house created an amazing party atmosphere, as well as reflecting the vibe of the resort.

Hitze Hall to tropical paradise

As guests moved through to Hintze Hall, florist Mary Jane Vaughan set up a living photo wall that was designed with Westin logo’s and hashtag above head height. Also, textured tropical foliage with clusters of bark wrap vases in different heights were placed at the base of the wall. Echoing the island’s natural shapes as well as the hotel’s luxurious and sustainable feel, Golborne created a luxurious Maldivian feel in Hintze Hall, through a mixture of props and natural materials. On the end of the bannisters Mary Jane Vaughan placed two large arrangements of palms with a scattering of white orchids. To further replicate the island Mary Jane Vaughan created clusters of Palm tree arrangements in the 8 arches around the edge of the hall. Standing 3 metres tall these looked magnificent.

Delicious Maldivian Delights

To take the guests on a suitable gastronomic journey four immersive food stations were designed. Two in a wooden and zinc design and two in a white wooden top design set in different arches. Each one reflected the hotel’s exceptional dining experience in each of their four restaurants, whilst ensuring a dedication to balance and health. The stalls provided not only beautiful food but also elements of surprise, drama and theatre to delight guests.

What we loved

Guests could create a boutonnière or flower crown as a takeaway of their Maldivian experience. A fun interactive activity, Mary Jane Vaughan’s team of florists helped guests to create their own floral hair crowns of brightly coloured flowers.

A heavenly spa and bed

A beautiful Raj Tent Club sat at the south end of Hintze Hall. Here, guests were treated to a head or hand massage using the Westin White Tea bath/body oil. A White Tea diffuser was used to arouse the senses, transporting guests to the Maldives, whilst Westin rolled towels and tropical buds represented the spa experience at the resort. Also, Golborne created an immersive heavenly bed photo experience inside one of the archways. Guests were invited to slip off their shoes, walk over water projected onto stepping stones, lie down with an eye mask and listen to an audio of crashing waves whilst having a photo taken from our overarching camera selfie.

Details

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