A Fashion Masterclass with Instagram

A word from the planner

Jason James Design collaborated with Our Friends Electric to design and create a visual playground on behalf of Instagram. We were proud to help build their first Australian Fashion Masterclass, hosted by special guest Eva Chen.

Jason James, Creative Director

The old meets the new

The masterclass was hosted at Beta Bar, an elegant and contemporary historic warehouse. This created the perfect backdrop that mixed modern design with Victorian-era architecture. Bold colours bounced of the brick walls and gorgeous archways invited guests to explore.

 Instagrammable Art Installations

Sculptural art installations were created using reflective blues and pinks contrasting with cascading florals in a modern and feminine palette to create infinite selfie opportunities.

Say Cheese!

A cheese grazing station was created using a series of geometric plinths, patterns and textures from within the event. As well as an array of dairy delights, a stunning bar was created towards the end of the room, serving delicious vibrant cocktails.

An Instagram Masterclass

As well as gorgeous decor and selfie opportunities, guests were invited to a Fashion Masterclass. After taking Instagram-worthy photos, Eva Chen delivered a fascinating talk, leaving guests inspired and ready to upgrade their social channels.


Be the First to Comment!

Got Something To Say:

Your email address will not be published. Required fields are marked *


Similar Events

Pandora Shine SS2018 Launch

Pandora jewellery launches have historically been super gorgeous – Pandora Shine was no exception. Jason James Design was commissioned to create the overall design, styling and production for the Australian launch. The Pandora Shine collection This season, Pandora taps into the sun’s gorgeous glow, bringing the stunning golden hues of their jewellery to life. The overall concept…read more

★ TOMMYNOW Rock Circus! ★

Tommy Hilfiger launched TOMMYNOW Rock Circus for the closing of London Fashion Week in September. Held at the Roundhouse the evening hosted a high-energy experiential runway show built around fashion, music and entertainment. The Event Inspiration Inspired by Tommy Hilfiger’s personal longtime love of rock-and-roll, the show promised a night of glam. The setup combined a touch of…read more