A Fashion Masterclass with Instagram

A word from the planner

Jason James Design collaborated with Our Friends Electric to design and create a visual playground on behalf of Instagram. We were proud to help build their first Australian Fashion Masterclass, hosted by special guest Eva Chen.

Jason James, Creative Director

The old meets the new

The masterclass was hosted at Beta Bar, an elegant and contemporary historic warehouse. This created the perfect backdrop that mixed modern design with Victorian-era architecture. Bold colours bounced of the brick walls and gorgeous archways invited guests to explore.

 Instagrammable Art Installations

Sculptural art installations were created using reflective blues and pinks contrasting with cascading florals in a modern and feminine palette to create infinite selfie opportunities.

Say Cheese!

A cheese grazing station was created using a series of geometric plinths, patterns and textures from within the event. As well as an array of dairy delights, a stunning bar was created towards the end of the room, serving delicious vibrant cocktails.

An Instagram Masterclass

As well as gorgeous decor and selfie opportunities, guests were invited to a Fashion Masterclass. After taking Instagram-worthy photos, Eva Chen delivered a fascinating talk, leaving guests inspired and ready to upgrade their social channels.

Details

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