L’Occitane bring the South of France meadows to London

A word from the florist

“Working with the UK team at L’OCCITANE for the launch of their new product Immortelle Overnight Reset Serum, we created a beautiful Provencal meadow, bringing a little of the South of France to London. All in all – a beautiful event!”

The Creative Team, All for Love London

L’Occitane Immortelle Overnight Reset Serum

The event was used to launch the lovely new product to press during the day with an in-depth scientific presentation. Shimon Kalichman introduced the new product, the ingredients and science behind it.

A Floristry Installation

All for Love London created a sea of yellow, covering the entire gallery in southern French field flowers. The creative being more like art than floristry. Incorporating the actual immortelle flowering plant was key, being the key ingredient in the product. It’s beautiful bright yellow colouring led the way for the rest of the meadow, with yellow achilliea, fennel, teasels and solidago. The gold mirror floor reflected the meadow and made it look infinite as guests walked through. The branded L’OCCITANE bike also got the meadow makeover!


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