#LoveNotLandfill | You’re dumped!

You’re dumped! 35 million fast fashion fixes end up in landfill each year

London based eco-fashion campaign #LoveNotLandfill enlists support of anonymous street artist Bambi to redesign clothes banks, with the aim to encourage recycling of unwanted clothes.

When it comes to fashion, young Brits love to shop. Each week, they buy approx. 4.1 million items of clothing to stay up to date with the latest trends. But whilst they grow ever more stylish, the flip side sees a massive 35 million items thrown in the bin by 16-24 year olds each year – based on each item being an average-sized shirt, this is the equivalent of enough fabric to wrap around the circumference of the globe twice over.

The #LoveNotLandfill campaign, co-funded by the EU and London Waste And Recycling Board, will educate young fast-fashion-fans about throwing unwanted items of clothing into the rubbish bin. They recently commissioned a nationwide poll to better understand the attitude of 16-24 year olds towards clothing disposal. The results prove that more must be done to help them change their recycling habits.

A quarter of 16-24 year olds do not know what they can do to reduce the impact of fast fashion.

Over a third have never used a clothes bank.

70% of those polled never put damaged clothes in a bank, with 60% confirming they throw them into general rubbish bins instead.

The majority do not realise they can put damaged/stained/faded clothes into clothes banks, all of which can be recycled for industrial use. A massive 63% of under 24 year olds said they were unaware you could donate stained clothes and 40% do not recycle faded items.

“The #LoveNotLandfill campaign will position bright and eye-catching clothes banks in busy shopping locations.”

Also, the poll uncovered a general misconception of what clothing items can go into a clothes bank. For instance, 70% of respondents assumed bras would be unwanted. In actual fact they have a high value in the international destinations that UK clothes are sold to, such as Africa and Eastern Europe. The same goes for fancy dress!

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